Business Blog

Month: January 2020

What Business Chains Should Look for in a Commercial Snow Plowing Company

Whether you run a chain of hotels, gas stations, or shopping malls, if businesses don’t have a commercial snow plowing company making routine service appointments during the winter months when snowfall is abundant, shoppers will avoid unkempt parking lots and icy exterior grounds and go to a competing business. And really, you can’t blame them. Every year hundreds of people experience slip and falls from ice-covered sidewalks and parking lots. In addition, parking lot auto accidents more than triple because cars don’t have the same reaction time when braking on ice covered asphalt. In addition, ice can create deep cracks in asphalt and cement this causing a treacherous surface on parking lots, sidewalks and curbs that cause people to trip and injure themselves. Last year alone more than 1000 businesses were responsible for covering the medical damages, as well as pain and suffering, for people who were injured on poorly kept commercial grounds. This is why it is critical to your business growth to partner with a good commercial snow plowing company. 

This article is intended to help business chain managers and owners learn how to identify the best commercial snow plowing company capable of partnering with clients to ensure business growth and a safe environment for customers and employees. 

What Management Services does the Commercial Snow Plowing Company Offer?

When looking for the best commercial snow plowing company, speed is key. You will want to ensure the provider removes snow and ice as quickly (and effectively) as possible to keep your business running as smoothly as possible during terrible weather. If your commercial snow plowing company fails to properly remove snow with speedy accuracy businesses are left with many negative effects. For example, if a commercial snow plowing company doesn’t also perform snow removal, and they don’t tend to hazards in a timely manner, your business can suffer greatly and close for months. When snow falls on building it becomes compacted and this puts tons of weight on the roof causing horrible damage, and in some cases, total roof collapses. Your commercial snow plowing company should also have the equipment and trained experts that can seal cracks, repair curbs, and mend cracked sidewalks. If these tasks are ignored, clients, customers and employees face dangers to getting from their cars into the building, and vice versa. 

Look for a Commercial Snow Plowing Company with Decades of Experience

Sure, the more experience a commercial snow plowing company has, the better their services are likely to be. But why is that normally the case? First of all, snow and ice removal has evolved from the techniques and tools, to the materials and treatments. When a commercial snow plowing company has been around long enough to see what tactics worked best, and which ones didn’t, they are able to fine-tune their craft. There are many things that one commercial snow plowing company will do that 100 others do as well. But each provider, at least the better ones, will have their own special touch. The absolute best commercial snow plowing company will take all they have learned from their experience and apply it into best practices.

Why Fleet Managers Invest in Case Heavy Equipment Above Other Brands

Fleet managers wear many hats. In addition to ensuring the pristine running order of their construction fleet, they are also responsible for lengthening the heavy equipment’s lifetime value, scheduling maintenance and repairs, purchasing the right construction machinery for specific tasks, and they must ensure the business is positioned to see substantial growth based on the abilities of their heavy equipment fleet. 

Needless to say, finding the right brand is paramount to their role and responsibilities, and for decades Case heavy equipment has the best construction machinery trusted by fleet managers in all industries. This article will go into more detail covering why fleet managers trust Case heavy equipment above all the other brands.

Case Heavy Equipment is Award-Winning

When it comes to winning a plethora of awards and recognition, Case heavy equipment is at the top of the victory podium. In 2019 Case heavy equipment won the Good Design Award for its methane-powered wheel loader. In addition, Case construction machinery won the Tractor of the Year (TOTY) designation with its Magnum 380 CVT. Case heavy equipment also won four awards in 2019 from Construction Equipment Magazine. These are for the CASE DV Series small-frame vibratory rollers, N Series backhoes, 2050M dozer landfill configuration and the Laser Grading Box attachment.

Case has also won dozens of awards for making improvements to cabin comfort, operational ease, and for its lifetime values. When you invest in Case heavy equipment, you benefit from true innovation.

Fleet Managers Love Case Heavy Equipment for its Pioneering Reputation

Not many construction machinery brands can claim to be the inventor of a major piece of construction machinery. However, Case heavy equipment can boast this accolade. In the mid 1940s a Massachusetts-based water utility put out the call for a construction equipment company to design a single machine, with the right specs, that performs the tasks of three individual machines. Case heavy equipment stepped up and designed the world’s first backhoe loader. Every brand in the industry has its own version of the backhoe loader, but Case set the bar beyond reach by being a true innovator and designing the world’s first. Why invest in a copied design when you can have the high-quality original? For this reason alone, fleet managers from city planners to agriculture invest in Case heavy equipment, and remain loyal brand advocates. 

Case has the Best Technicians, Period

Almost all construction machinery brands recruit mechanics from trade and tech schools who have been trained to work on a wide range of construction machines. However, Case recruits their own techs and trains them to solely work on Case heavy equipment, without ever touching another brand’s gear. In order to perform maintenance and repairs on Case construction machinery, one must be a certified Master Technicians–a coveted title one can only hold once passing rigorous hands-on and written exams. 

Fleet managers value these techs because they ensure vehicles are running in perfect condition, they extend the lifetime value, and repairs can be made immediately 24/7 by the best techs on the planet. Call a Case dealer near your headquarters or work site today, and discover the value.

Acciones para mejorar el trato con los empleados

Si una empresa desea tener éxito con sus empleados, es necesario que desarrolle técnicas o métodos que le permitan a los individuos estar bajo un ambiente en donde se ofrezca bienestar, de tal forma, la compañía podrá retener a sus integrantes, a través de un sistema de rh, para que juntos trabajen para lograr los objetivos planteados por la compañía.

Las empresas siempre deben de tener en cuenta que es necesario que primero que trabajen desde el interior para que una vez fortalecido este punto, puedan ofrecerles a los clientes aquello que necesitan y poder crear así lealtad hacia la marca.  Esto se debe a que son los empleados quienes permiten que haya un manejo de la empresa, por eso es necesario que haya una especial inversión en employer branding.

¿Qué es exactamente employer branding?

Aunque no es un término muy conocido, se tratan de estrategias que le permitan a los empleados mantener una imagen positiva de la empresa en donde están trabajando. Al implementar métodos enfocados a este término, tanto la empresa como los trabajadores ganan algo en concreto. Los trabajadores logran reconocimiento y un ambiente laboral óptimo que les permite crecer profesional y personalmente; la empresa obtiene mejor reputación y mayor productividad de sus empleados.

Es verdad que el employer branding es muy tentador y favorecedor, pero las empresas deben de estar conscientes en que los resultados no se lograrán de la noche a la mañana, sino que es más bien un método que requiere de tiempo y compromiso para que en un futuro se pueda verse plasmado en el éxito laboral y empresarial.

¿Por qué es tan importante?

Cada vez hay más competitividad y más personas que buscan laborar dentro de empresas grandes, por lo que puede considerarse el employer branding como una forma de diferenciador. No sólo por los tratos hacia el empleado sino porque la misma empresa se va distinguiendo por su crecimiento rápido debido al aumento de productividad. Y es que, si nos ponemos a pensar, una persona que se encuentra bajo un ambiente amigable, en donde se le reconoce su trabajo y le permiten su crecimiento, es obvio que estará agradecida con la empresa. Ese agradecimiento se ve reflejado en la forma de su trabajo; entonces imaginémonos varías personas que sienten lo mismo ¡Productividad al tope!

Por otro lado, es una excelente forma para mejorar la imagen de la marca, por lo que hay más probabilidades de que haya accionistas o marcas que deseen trabajar con la empresa, esto debido a una reputación positiva.

¿Qué estrategias se pueden desarrollar para el employer branding?

Así como todo buen proyecto, es necesario que primero haya una reunión para saber exactamente qué se desea lograr con la implementación de estrategias de employer branding. Una vez determinadas es necesario:


Es uno de los pasos más importantes para toda buena estrategia, y es que aquellos métodos que no están bien planificados no serán posibles efectuarlos o no lograrán los objetivos que se desean.


Siempre es importante darles un enfoque a las acciones, por lo que al momento de desarrollar técnicas de employer branding, es necesario que exista un enfoque específico en donde se establezcan prioridades.

Comunicación efectiva

Para las estrategias logren su propósito, es importante que haya una buena comunicación dentro de la empresa, de otra manera, no existirán mensajes claros que permitan llegar a los objetivos.

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